Instagram’s Snapchat Rip-off & The New State of Social Media

You don’t just take an Instagram. It’s a production. And for those of us who may take thousands of photos of last night’s sky, your gourmet donut, or my dog, only “the best one” hits the gram. And it took time: editing it, deciding on crop or no crop, adding a filter. In a world of oversharing, Instagram was for showing our very best.

Well, not anymore. With Stories, Instagram lets you group ‘grams into one cohesive narrative that disappears after 24 hours. Add text, a sticker, even a doodle, and within 24 hours the story will disappear. Sound like Snapchat? Ding, ding, ding – you are correct.

Stealing features is nothing new for social networks, but it’s rare to see a ripoff this blatant. On social media, people are crying foul. But, it doesn’t matter, really. Does it? As a way of reaching new demographics, the launch of Stories on Instagram makes sense. The posting experience mimics Snapchat, but they’re built right into an otherwise familiar app.

If you’re a Snapchat user, it works just about the exact same way. If you’re not, read on to hear how you use it…

As far as story creation goes, there’s a new “+” icon in the upper left-hand corner of your Instagram display. Take a photo or video from there, and it lives only in your story stream, not in your main feed. In 24 hours, poof, the all the photos in that story disappear. And whatever privacy settings you’ve set for your day-to-day grammin’ will automatically apply to your ephemeral efforts.

watch-instagram-stories-gif

Now for the state of social as such a blatant rip off launches, well this isn’t just about Instagram (and, by extension, Facebook) replicating the next fad in social platforming, though that’s part of it. Today, every major platform is looking to maneuver fast and change course to grow audience. Snapchat and Twitter want to become more accessible. Facebook and Instagram want more shareable, original content. And everyone wants live video.

Clearly, none of the major social platforms feel comfortable with their current status, change is always on their horizon.

If there’s one undefeated truth across this innovation, it’s that everything that is social must converge. It really is just the way the constant pursuit of the next gazillion users goes. And for the most part, the people using these apps benefit. Snapchat stories are fun. And, now you can have them in Instagram, too. Simple.

But, this week, we have seen and heard the app loyalists eye-roll & shame Instagram at what they see as selling out. Platforms become bloated beyond simple use. Social networks suffer from a boxed in sameness. And smaller companies are left uncertain of where they fit into the ecosystem, or if they do at all.

The question is whether, as apps strive to become everything to everyone, they risk losing what made them so unique in the first place. That risk is particularly obvious in an app like Instagram, which continues its domination of the niche for beautiful photography on social media.

It’s sort of concerning to see these apps drop the features and limitations that once made them unique. Take those away and you’re left with little more than a competition for the biggest, best social gathering.

Via The New Yorker:
[…the app’s introduction of an expiring highlight reel is more than a shameless grab for one of Snapchat’s core features. It’s a response to a demand: on an Internet that always remembers, we are fighting for places we can go to forget.]

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