Summary: Sabra Dipping Company was looking for a way to enhance their multi-vehicle food truck sampling program with social media engagement.
Strategy: For the Sabra Hummus 2015 Tour, Kimberly collaborated with the brand team on social media content development for the Sabra brand channels. In addition, her team created and activated the @SabraTour Twitter & Instagram channels in order to heighten awareness of the Tour itself. With her direction, a team of content creators, designers and community managers executed with excellence disseminating meaningful conversations & content about Sabra Hummus products and the brand’s sampling tour.
The #SpreadTheWorld hashtag was established for on-brand visuals and copy – which helped amplify engagement & increased interactions with consumers. The channels also alerted consumers of the Tour locations and encouraged large amounts of consumer-generated content (UGC).
Social Media Content Visuals:
Twitter results for the 6-month program
4.9 Million accounts reached on Twitter – a 400% increase over 2014.
12.5 Million Twitter impressions generated – a 290% increase over 2014.
The #SpreadTheWorld hashtag generated 10 Million Twitter impressions