Can Social Media Really Boost Employee Engagement?

This is not a new topic. It’s something I’ve both been a part of leading at previous organizations, or been on the sidelines and in the mix of at others.

A recent Forbes article this Month, stated that according to research, 81% of Americans have a social media profile, and two hours are spent on social media every day by the average person.

While corporations aren’t using the typical channels to engage their employees, many are taking the features and functionality that make the top social media companies so successful and adding them to their internal communications and learning platforms. Over the past few years, thousands of brands have adopted turnkey platforms to activate their employees. And the majority of all employed individuals are on social media.

Here are just a few social media statistics from a WordStream article about social media:

  • More than 56% of online adults use more than one social media platform
  • 75% of male internet users are on Facebook as well as 83% of female internet users
  • LinkedIn boasts more than 450 million user profiles.
  • Almost 80% of time spent on social media platforms happens on mobile.

I’ve written and spoken about this before and I will again here: A Nielsen study showed that 84% of people trust recommendations from friends, family, colleagues over other forms of marketing.

Re-read that! It is incredibly important.^^^

Your company’s social accounts are important for sharing, interacting with customers/clients, and establishing a brand presence.

But it’s your employee’s social connections that can actually amplify brand visibility, increase lead quality, drive web traffic, and boost social recruiting – because their networks trust and listen to them.

Ways to Motivate for Engagement on Social:
Organizations can start engaging your employees through social media to show your employees how they can look great on social media through the company’s brand so they can engage and promote the brand along the way. Giving employees new and relatable ways for your employees to promote the brand whether through incentives, contests, or another motivator.

The key is not to force your employees to participate; give them a reason to engage at first, and then continue to motivate them to do so and recognize and reward those that do. Get them to want to be part of the conversation and social media is a simple, easy tool for them to use since they are already so familiar with it.

Before this type of effort, organizations need to have a social media policy in place, as well as a system to monitor and enforce those policies. Providing a clear and useful social media policy for your employees to follow will both protect them and the business.

A culture of appreciation leads people to work as a team, achieve more, and ultimate thrive. When recognition goes viral, participation soars.